Instagram & Facebook stories: what works now

Instagram & Facebook stories: what works now

In recent weeks I’ve been working with several clients on their Instagram presence. As the ephemeral content is key to social media presence, we focused on publishing Instagram stories and sharing them on Facebook. What is ephemeral content and why it matters Actually, ephemeral content is nothing new; it’s just that the format and features […]

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5 ways to grow your organisation’s email list with social media

5 ways to grow your organisation’s email list with social media

Most organisations are now struggling with growing their mailing list in a consistent way. The struggle is real following recent GDPR changes in our mailing lists. In recent weeks, I carried out two assignments related to mailing lists – namely devising and implementing list building strategies. Here is what is working right now in social […]

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5 tips for creating more engaging social media content

5 tips for creating more engaging social media content

We are all looking for ways to create content that will engage users; posts that make other people stop when scrolling their feeds; impactful publications which will make them take an action – immediately or in the near future. See below what is now working for me – I am very interested in what is […]

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Employee advocacy programme

Employee advocacy programme

Authenticity. Real people. Human-to-human communication. These are the buzzwords in the digital communications world. People want to communicate with other human beings, not logos, not brands, not organisations. That is why posts from personal Twitter accounts perform much better in terms of engagement. Research shows that users are sixteen times more likely to read a […]

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